Out- or InSource projects are often failing. Often the reason is a difference in culture. But actually difference in culture is more a plus then a minus, you only need to recognize...
Let’s say you have an excellent idea but not enough money to invest. You can look for informal investors or ask your family or friends to invest in your idea and make a profi...
Insourcing is the cessation by a company of contracting a business function and the commencement of performing it internally. Insourcing is the opposite of outsourcing. Outsourcing...
AdWords is a very popular way to generate more leads on with your website or sell more via your (online) shop. Besides very often it is one of the cheapest ways to generate leads o...
You, as a publisher would like to sell all your advertisement space for the highest price as possible. The more relevant the advertisement for the user the higher the conversion fo...
Outsourcing to Poland is booming (source: Business services: Poland’s BPO boom). Last years the minimum salaries were slightly growing and manual labor emigrated. On the othe...
How can your advertiser spend his budget on advertising instead of production and operations? Let’s say you are a big but local publisher and you don’t like to share yo...
From the beginning of my live, my live was about entrepreneurship. My father build his business that he took over from his grandfather to million € business. I had to help and wan...
This article is part of a series of articles, as an example how to use Customer Development in practice. If you didn’t read the introduction, please read it first. In part 8,...
One of the fastest way to understand why entrepreneurs (from startups but also established companies) should focus on the problem before offering a solution, is by watching the mov...