Agile AdWords

If you were involved in software development you may have heart from Agile methodology. The philosophy is that you don’t define all requirements before the project, then you ...

Take benefit of culture differences

Out- or InSource projects are often failing. Often the reason is a difference in culture. But actually difference in culture is more a plus then a minus, you only need to recognize...

Company(crowd)scourcing

Let’s say you have an excellent idea but not enough money to invest. You can look for informal investors or ask your family or friends to invest in your idea and make a profi...

“Inscource” your own team in Poland

Insourcing is the cessation by a company of contracting a business function and the commencement of performing it internally. Insourcing is the opposite of outsourcing. Outsourcing...

AdWords Watchers

AdWords is a very popular way to generate more leads on with your website or sell more via your (online) shop. Besides very often it is one of the cheapest ways to generate leads o...

The visitor in control of “following” banners (remarketing)?

You, as a publisher would like to sell all your advertisement space for the highest price as possible. The more relevant the advertisement for the user the higher the conversion fo...

Outscourcing to Poland

Outsourcing to Poland is booming (source: Business services: Poland’s BPO boom). Last years the minimum salaries were slightly growing and manual labor emigrated. On the othe...

Top Notch Technology for Publishers to “please” Their Advertisers

How can your advertiser spend his budget on advertising instead of production and operations? Let’s say you are a big but local publisher and you don’t like to share yo...

Business in Poland

From the beginning of my live, my live was about entrepreneurship. My father build his business that he took over from his grandfather to million € business. I had to help and wan...

This article is part of a series of articles, as an example how to use Customer Development in practice. If you didn’t read the introduction, please read it first. In part 8,...