AdWords Watchers

AdWords is a very popular way to generate more leads on with your website or sell more via your (online) shop. Besides very often it is one of the cheapest ways to generate leads o...

The visitor in control of “following” banners (remarketing)?

You, as a publisher would like to sell all your advertisement space for the highest price as possible. The more relevant the advertisement for the user the higher the conversion fo...

Outscourcing to Poland

Outsourcing to Poland is booming (source: Business services: Poland’s BPO boom). Last years the minimum salaries were slightly growing and manual labor emigrated. On the othe...

Top Notch Technology for Publishers to “please” Their Advertisers

How can your advertiser spend his budget on advertising instead of production and operations? Let’s say you are a big but local publisher and you don’t like to share yo...

Business in Poland

From the beginning of my live, my live was about entrepreneurship. My father build his business that he took over from his grandfather to million € business. I had to help and wan...

This article is part of a series of articles, as an example how to use Customer Development in practice. If you didn’t read the introduction, please read it first. In part 8,...

One of the fastest way to understand why entrepreneurs (from startups but also established companies) should focus on the problem before offering a solution, is by watching the mov...

Idea’s are everywhere. Clients and employees always have the best idea’s but for a company it is very hard to listen to all the idea’s and even impossible to exec...

Fail fast you can see as learn fast, as you learn from your failures. To make the lessons learned not only based on feeling, it is good to validate them. If you introduce a new pro...

The Problem The main problem of most startups is money. The startup needs money for investment in MVP’s and often the founders needs an income. Personally I see it a little m...