Ywan van Loon

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Ywan van Loon
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Content is king context is queen

Content is king is said about a website but content on the right moment is the queen (or more). But what is the right moment? If it is start raining and you are on the street selli...
2013-03-14 by Ywan van Loon filed under agile marketing. Tags: Content Management Display Landing pages

The visitor in control of “following” banners (remarketing)?

You, as a publisher would like to sell all your advertisement space for the highest price as possible. The more relevant the advertisement for the user the higher the conversion fo...
2013-02-25 by Ywan van Loon filed under agile marketing. Tags: Display Publisher

Top Notch Technology for Publishers to “please” Their Advertisers

How can your advertiser spend his budget on advertising instead of production and operations? Let’s say you are a big but local publisher and you don’t like to share yo...
2013-02-05 by Ywan van Loon filed under agile marketing. Tags: Display Publisher

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