Venture Building is a little dirty word nowadays. Rocket Internet has a name to be copycats. Probably it is conected as Rocket is a Venture Builder.
To mark a company as copycats sounds logical for a company that copies all kind of running concepts but on the other side which successfull startup is not a mix of existing companies with a (small but important) improvement.
I think the company has a bad name because the way they treat their employees. Somebody who worked for a Rocket company (but had been sold) told me Rocket is not firing people but they only fire the whole company.
The main companies from Rocket don’t make operational profit but are proven winners according Rocket, as explained in the atricle: “Rocket Internet’s ‘proven winners’ make no profit in first half“.
Now how to create Ventures that don’t have the stamp Copycat?
In my opinion you can also build ventures in a more unique concept. There are thousands of startups outside who started with a “very good idea” some time ago but they were not able to create a MVP to approach their potential clients or the MVP isn’t sale-able or even for free users don’t want to use it. Often these startups passed accelerator programs and sometimes got even serious angel investments.
Sometimes these startups are a nice case to build ventures out of it with low investments. You can call it the startup doctor.
The ingredients are simple. You need a founder who is working and sometimes struggling for a year or more and the technical founder who gives up because it is not going as fast enough.
Within my vision disruptive marketplaces are the future. It improves the connection and transparency between question and demand. Marketplaces are changing the world already step by step. Below some examples:
And if you can combine a marketplace with a community that can be build in a viral way, you have the perfect world.
But what does it mean disruptive?
A disruptive innovation is an innovation that helps create a new market and value network, and eventually disrupts an existing market and value network (over a few years or decades), displacing an earlier technology. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in a new market and later by lowering prices in the existing market.
It all sounds very good, but it is very hard. To build a market place you need to solve the chicken and the egg story. In my previous post “Why (not) to Build A Two-Sided Online Marketplace?” I explained the challenge.
If you combine my vision of disruptive marketplaces with my passion of Venture Building (in the positive way), you get:
Building Disruptive Marketplaces Ventures
The needed ingredients are:
- somebody (a founder) who is working (or struggling) already for years to get marketplace running (and there many of them)
- the same fonder eventually als struggling with the platform development
- an existing community and way to grow the community viral
We (me and my team) are the ideal partner to make it working as we can add:
Experience with getting traction, in a data-driven way:
- Traction presentation at Hive61 – Poznan, 17th December
- Traction vs Growth hacking vs Agile marketing
- How to get traction with email marketing in a marketplace?
- The Javelin Experiment Board
- Experiences with Customer Development
Experience with software development:
- Vision of @dharmesh (@HubSpot) at Martech Boston
- #Tshaped employees in your marketing- or development team
- Lean startup and predictive analytics
- Innovation Labs in Poland
Eventually offer financial resources to boost question or demand (see chick in or egg) may help
At the moment we are running a startup with a disruptive marketplace for labour, together with the founder. Besides we are developing a concept for disruptive marketplace in furniture sales (see posts: Ikea Augmented Reality: the future of furniture selling? and Bullseye Traction Meetup in Poznan – Case: Virtual Furniture) and we trying to setup a startup project in travel (see Looking for a Co-founder for CityTripWith.Us)
If you are the “struggling founder” or SME owner that would like to shape his business for the future then don’t hesitate to contact me.