Agile Content Marketing: How to Attract an Audience That Builds Your Business from Brian Clark on copyblogger, is one of the best ways described how to find your audience in an agile way.

The approach is simple and logical, you take an example of a standup comedian. I think everybody can imagine that a standup comedian starts with his jokes and improves them after every performance, improve what works, remove when the audience is not laughing.

Simple but not easy.

Brian mentioned, similarly, agile content marketing can follow the same 3-step process:

  • Start with an educated guess for a content approach
  • Release content knowing it’s likely flawed
  • Optimize constantly based on feedback

It’s that rare approach that encourages disciplined execution and constant innovation at the same time. This ready, fire, aim methodology actually boils down to four distinct steps:

  1. Research
  2. Release
  3. Optimize
  4. Connect

For research keyword research may help a lot. Google knows more about your possible audience then these visitors know about themselves. With tools like Google Website Optimizer and Google Analytics you will see how visitors reach your website. If you start some small targeted campaign in AdWords you will get better details about the keywords which you can refine. Based on the research you create content for a next release. Now it is waiting for feedback to continue. You become the standup comedian but you use Google to test your audience.

More information you can find in the post AdWords The Starting Point For Content Marketing.

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