José Antonio Sánchez (@joesanchezr) from Uberflip made an interesting overview of Words that sell. Although most marketeers probably know this words, it is great to have them organized in an overview, in this case an infograph (see Words And Phrases That (Almost) Always Convert [Infographic]).

To be host, the reason that the tittle of the post catches me was that I expect converting keywords for AdWords but this Words that sell are minimal so interested.

I took the opportunity to compare and classify the words with my recent post about Contagious Content (How to make travel content contagious? with help from @BrianKSullivan and Jonah Berger) and a previous post from Wendy Clark, the VP Marketing from Coca Cola (Coca cola content marketing: linked & liquid).

Contagious Content is classified as follows:

  1. Social Currency
  2. Triggers
  3. Emotion
  4. Public
  5. Practical Value

Coca cola content marketing: linked & liquid, recognized the following learnings, presented as #tags

  • #BeShareWorthy
  • #NewSalesforce
  • #SpeedRrumpsPerfection
  • #Simplify
  • #NoStatusquo
  • #disrupt
  • #playwell
  • #WorkThatMatters



Below I compared and classified the The words that sell from the infographic with Contagious Content and Linked & Liquid.

Social Currency (Contagious Content) to Imply exclusivity

  • Members only
  • Login required
  • Class full
  • Membership now closed
  • Ask for an invitation
  • Apply to be one of our beta testers
  • Exclusive offers
  • Become an insider
  • Be one of the few
  • Get it before everybody else
  • Be the first to hear about it
  • Only available to subscribers

Triggers (Contagious Content) to Imply scarcity

  • Limited offer
  • Supplies running out
  • Get them while they last
  • Sale ends soon
  • Today only
  • Only 10 available
  • Only 3 left
  • Only available here
  • Double the offer in the next hour only

Practical Value (Contagious Content) to Imply lack of risk

  • Anonymous
  • Authentic
  • Backed
  • Best-selling
  • Cancel anytime
  • Verified
  • Guaranteed
  • Ironclad
  • Lifetime
  • Moneyback
  • No obligation
  • No questions asked
  • Results
  • Secure
  • Tested
  • Try before you buy
  • Verify
  • Unconditional

Practical Value (Contagious Content) with Ubiquitous power terms

  • Premiere
  • Basic
  • Complete
  • Save
  • Plus!
  • Create
  • Improve
  • Trust
  • Immediately
  • Discover
  • Profit
  • Learn
  • Know
  • Understand
  • Powerful
  • Best
  • Win
  • Hot special

Triggers (Contagious Content) and #beshareworthy (Linked & Liquid) For shareable content

  • Secret
  • Tell us
  • Inspires
  • Take
  • Help
  • Promote
  • Increase
  • Create
  • Discover
  • Find out
  • Winner
  • Event
  • Share
  • Improved
  • Developed
  • See
  • Check out

In general, I would say, take your advantage of the overview and if you find the connections as I described between Contagious Content and Linked & Liquid, please give me feedback.

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