And here we go….


The Endowment Effect:
Crowd funded, shared development focused projects like Oculus Rift

By creating a developers community (before the Oculus Rift was acquired by Facebook), Oculus developers feeled like they “owned” the platform. They were prepared to buy a buggy device for development purposes only.


Hyperbolic discounting:
The startups for the startups like, Startupbootcamp, You Is Now, etc.

The startup hype continues, invest a little and earn a lot by waiting, and waiting, and waiting for the exit (if the exit comes anyway..).


The IKEA effect:
Co-creation projects like Local motors and the “get in touch with nature” startup Piko piko (Polish)

Co-creation is way to build value by building together, Do It Yourself. Early stage startup Piko piko brings you closer to nature by building your own Bird Case and creates value by DIY this way.


Anchoring Bias:
The daily deals startup iBoot (Dutch)

Not sure if it is a good example of the Anchoring Bias. Anyway it sets the price but should make others seem to be more expensive.


The Von Restorff Effect:
A startup that offers an alternative from “traditional” public transport: Berlin Shuttle (German).

Berlin Shuttle does it different by combining carpooling with car rental you have a new for of public transportation.


Loss Aversion:
A startup offering peer-to-peer currency exchange Walutomat (Polish)

Walutomat uses the fact that consumers are afraid to loose on exchange rates.


The Bandwagon Effect:
All main sharing startups for example: Dropbox, WhatsApp etc

As “everybody” is using services like Dropbox or Whatsapp, we also need jump on the Bandwagon.


The Goal Gradient Effect:
Social CRM startup Nimble

Nimble suggest with who to keep contact. It makes the first step for it.


The Choice Paradox:
All startups that propose or advice based on behavior for example Netflix and Spotify.

Services like Netflix and Spotify helping us making choices based on our behavior. In stead of paying per “item” you pay a monthly fee and reduce making choices all the time.


The non-profit technology startup Ushahidi (Kenya)

Ushahidi’s mission is the change the way information flows in the world and empower people to make an impact with open source technologies, cross-sector partnerships, and ground-breaking ventures. The fact that Ushahidi is a global non-profit technology company makes them friendly to approach.


If you have more examples or remarks, feel free to drop comment and I will update the post.

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