As mentioned in blog post in June about Agile marketing. Digital marketing was complicated but is complex now. In a blog post the first part of Gartner Digital Marketing Transit Map is reviewed.

The digital landscape covers a wide, complex territory. To plan and manage technology effectively, digital marketers need to understand the inherent relationships between diverse operational areas, applications, technologies and vendors (source: Gartner Digital Marketing Transit Map).

The Gartner Digital Marketing Transit Map shows the relationships among business functions, application services and solution providers. Use it to create a digital marketing solutions strategy, improve operations and plan initiatives (source: Gartner Digital Marketing Transit Map).

Gartner Digital Marketing Transit Map

It is very interesting to use the interactive map in the gartner website. You can view every track separated and this way you can compare them. There are Neighborhoods, Tracks, Stations and Intersections. Below the map it is explained how to use it.

There are the following tracks:

  • Ad Technology
  • Analytics
  • Creative
  • Commerce
  • Emerging Technologies
  • Marketing Management
  • Mobile
  • Real-Time
  • DataSearch
  • SocialStrategy
  • User Experience (UX)

In this part I will discuss the Commerce and Social tracks.

Commerce:
Commerce is changing. First it went from offline to online and now it is partly changing back. Besides it is getting more mobile, which is sometimes beneficial for offline commerce.

Social:
Social is a way the new standard. On the other side it is an extra way of communication the old of Word of Mouth. You, as a “owner” can facilitate Word of Mouth via social media and make it easier.

If you combine Social with Commerce Connections to Sales & Service, Content Marketing and Reviews are the hubs. The challenge for online as offline as well is to get an excellent shopping experience and satisfaction that will be communicated by your client to potential clients. The old Word of Mouth eventually facilitated by Social Media.

This were the first 3 tracks reviewed in the map. Probably in July the other tracks will be reviewed. So stay in touch.

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