Startups are hot, startups are innovative and changing the world, politicians try to improve the startup climate and investors are looking for the new Facebook to empty their funds waiting for the next IPO in the very good shareholders climate where the interest over money is so low that investing in shares is a very good alternative. Besides crowdfunding and P2P loans are getting more and more accepted. For example OnePlanetCrowd even provide a mix in which you can provide a convertible loan (read about convertible loans or notes in previous post: What are convertible notes?).
Multinationals are looking for the startups to keep their innovation up-to-date and maybe create new business models to keep on the track coming years and not to be come the next Kodak, or Nokia.
There is money, there is knowledge and the market seems to be very good to setup a startup nowadays.
But after a few years of helping startups in various ways, one of the conclusions is that founders are stuburb and inexperienced. Stuburb may be a very good characteristic as it is connected with a ‘never give up’ mentality but in combination with inexperienced it may be killing.
Maybe it is better to have experienced founders who keep their job before they reach problem market fit. In stead of making a full time job they act slower but are more sure before quitting the job.
But start with the idea, preferable based on your private or business experience:
The best way to get startup ideas is “not to try to think of startup ideas.”
Instead, you should look for problems you have yourself and solve them.
Paul Graham, founder of Y Combinator Paul Graham (source: The Next Web – The 10x rule for great startup ideas).
As a founder who has a full time job you can start the conversation with your potential customers are clients already before there is a solution. Start with Customer Development.
Below some must read posts about Customer Development:
- Customer-Problem fit
- Experiences with Customer Development
- Customer development by ContentForces
- Customer development by Steve Blank
- Steve Blank’s Customer Development Manifesto
- Validation Board
If you discover a problem Customer Development, assign some your time to Content Marketing. In other words start already the conversation with your potential audience. For example start a blog which you promote within your potential audience. Some interesting resources:
- Great #ContentMarketing stories
- #ContentMarketing for #SEO
- Coca cola content marketing: linked & liquid
- (almost) Always converting words vs #ContagiousContent vs Linked & Liquid
And when you feel comfortable with it, probably you need to make your first investments besides the invested time you spend already (cash-out). Now you can build and test the Minimum Viable Product (MVP). Below more interesting posts.
If you have some idea’s that you would like to discuss with me, feel free to contact me via the contact form.