Already in the summer of 2013, Ikea published a movie to show how to choose furniture with Augmented Reality (AR):
The idea seems to be quit practical. You, as a consumer can see if and how furniture will look like in your house. The only thing you need to go to Ikea and buy it. Or you just order it online.
But will Augmented Reality the future of furniture selling?
Almost 2 years later there are some companies using Augmented Reality but for the mainstream it is not used. Although Ikea doesn’t promote the app on their homepages (at least as far as I can see), it is downloaded more 5M times in Google Play, it has many reviews, there is the 15th version so there certain is some traction.
Coming back to the Lean Startup method where we use the Lean Canvas which is even better described in the Running Lean workshop from Ash Maurya. Important is to define the problem, or the challenge and for a certain group of customers (in this case for sure early adapters of the technology).
The challenges for the consumer are quiet obvious, namely will the furniture fit in my home?
Off course without Augmented Reality furniture will also be sold, at least as long it doesn’t become mainstream.
The general challenge for furniture chains is to sell more furniture. This can be on short term or on long term. As Ikea is not promoting the AR app anymore it doesn’t look like it will help to increase sales on the short term. But for the long term it may. Probably the best is to keep the investments low as long as it is only for Early Adopters. But Early Adopters needs to bring it to the main stream consumer anyway.
How to test this?
This is the question for you. The best is to get traction (see Traction Book) before even creating the app.
So let’s take the Bullseye framework:
Step 1: Brainstorm
The goal in brainstorming is to come up with reasonable ways you might use each traction channel. At least one idea for every channel.
Step 2: Rank
The ranking steps helps you organize your brainstorm effects.
Which traction channel is most promising?
Which traction channel seem like they could possibly work?
Which traction channel seem like long-shots?
Step 3 Prioritize
Identify your inner circle: the three traction channels that seem most promising
Step 4: Test
Roughly how much will it cost to acquire customers through this channel?
How many customers do you think are available through this channel?
Are the customers that you are getting through this channel the ones that you want right now?
Step 5: Focusing
Start directing your traction efforts and resources towards the channel with the most promising results.
At any stage in a startup’s lifecycle, one traction channel dominates in terms of customer acquisition.
And choose your channels:
- Viral Marketing
- Public Relations (PR)
- Unconventional PR
- Search Engine Marketing (SEM)
- Social and Display Ads
- Offline Ads
- Search Engine Optimization (SEO)
- Content Marketing
- Email Marketing
- Engineering as Marketing
- Target Market Blogs
- Business Development
- Affiliate Programs
- Existing Platforms
- Trade Shows
- Offline Events
- Speaking Engagements
- Community Building
If you are interested to make this project working (we, at ContentForces, have all the ingredients ready :)) then please contact us by leaving a comment in the page below.