Ywan van Loon

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AxB testing

AB Testing vs Multi-armed Bandit: choose your weapon

As an online marketer, you are probably familiar with AxB testing. The trend is tests based on “multi-armed bandit” systems. It looks like it is a more intelligent way then AxB tes...
2013-03-13 by Ywan van Loon filed under agile marketing. Tags: AxB testing

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