Pitching seems to be very important if you are looking for investment in your startup. Not only for looking for an investor but also helps when you are looking for clients. In other words you need to sell your Startup or you sell your product.

What is a (elevator) Pitch?
An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition (source: wikipedia.org).


If you talk with investors they try to judge you on your pitch. You need tell your story within a few minutes (in the time span of an elevator ride) as investors, don’t have or don’t want to take time. In fact this is true, if you go to the mainstream way to look for investors but there are also other ways to get in contact with investors like show a demo, show traction etc. etc. In general try get in touch with them in a different way. If you can catch the attention of an investor you will probably get more time and better feedback.

So in my opinion pitching is a good way to get present your startup but if you are not good at it or actually you are afraid, then there are other ways. But you have to keep in mind that you or one of your co-founders needs to learn pitching, as your product needs to be sold. Although it is not “always” needed, I would advice, Learn it – or better Just do It.

To make pitching more effective, is to pitch in public (if you have the right audience off course). Don’t worry because most people (including myself but also Mark Zuckerberg) don’t like to speak in public. Speaking in public you can learn by practicing.

Mark Zuckerberg had a good advice: make a speech with any preparation. After you make it you are not afraid of anything.

Patrick De Zeeuw from StartupBootCamp wrote a few good tips to create your pitch: The do’s and don’ts for the perfect pitch.

You need to have a short and snappy introduction, in which you briefly explain who you are and what it is that you do:

My name is Ywan van Loon, with my team I support startups and spin offs with their business innovation.

Then you explain the problem, or “pain” that you and your company will solve:

The problem is that many founders and entrepreneurs are focusing on their solution in stead of looking for a group of potential clients that have a problem that may solve.

How do you solve this pain? You need to explain your solution in a super clear and understandable way:

We help startups and companies to find the Customer-Problem Fit and support them building Minimal Viable Products

Now you explain your businessmodel, since this is how you will make money. It’s not a problem if you’re not a 100% sure about the model yet, as long as you know a few options:

For our coaching and help with technology we would like to share the income or get part of the equity after a test cooperation of 6 months

Next up you introduce your team, share a little bit of team history and talk about the roles you fulfill:

Our team consists of developers, testers, project managers, online marketeers, all with an agile approach. We learned from our failures and successes

Explain what kind of investment you’re looking for and why, what you will do with the money, and most importantly: the type of investor you want. Don’t just think about the money, consider other things an investor may bring you.

We are not looking for investors but we are always interested to create an Angel funds to extend help more startups to find Customer-Problem Fit

If you already have some deals, partnerships, testimonials from customers you should use them to strengthen your pitch, people like to hear success stories. Finally, Make sure you have a catchy and memorable pay-off to finish you pitch with:

We help startups in the Netherlands and Germany helping finding Customer-Problem Fit. We see them going forward and believing in delivering a solution for the problem, in stead of make a solution nobody will use.

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