During my long time experience as a manager of a software developers, data anlysysts, marketeers and project managers in my own companies, l learned the best teams are multifunctional teams that understand the business and the technology. The only way to create multifunctional teams is to work with specialist with a broad interest in the final user. So the team understands each other.
Within my approach highly motivated, preferable young people with a clear goal. Highly motivated translates in my opinion automatically in fast learner (I maybe wrong in case you have the target to become a specialist but no talent for it.)
For example become a software developer. By learning about marketing, content, data-analysis and a final focus on software development in interesting projects eventually combined with highly specialized people you can build this ideal multi-functional team.
Now I mentioned that there is a word for this ideal information worker. It is called T-shaped. Broad of knowledge, deep of expertise.
- Social Media
- Data visualization
- Technical skills
- News jacking
- Team work
- Soft skills
And extra content and design.
A good marketing technologist needs at least 2 of these skills number 1 till 5 as a deep expertise. Team work and soft skills are obligated and the other skills need to be broad available.
In the marketing and startup industry where I am active this is an ideal mix in the team.